The following focuses on personnel, marketing, development, exhibits, maintenance
and security, cost of goods, education, archives, and administrative costs.

Personnel
Generally, personnel costs are the largest single item for any institution. In developing
the staff and salary chart two factors are important: first, these salaries are in keeping
with information on actual staffing provided by the American Association of Museums;
and second, in order to attract experienced staff, the center will have to compete with
other institutions.

Marketing
Marketing efforts will be critical to the success of the museum. Due to the high cost of
advertising, most of the marketing will focus on free coverage by radio, television, and
contact with special interest groups and community organizations.

Development
The non-personnel costs of development include the printing and placement of
brochures, membership materials, and related expenses. Development efforts include
the responsibility for fund raising.

Exhibits
The museum will continue to develop new temporary exhibits. These may be created
within the center or be traveling exhibits from other institutions.

Maintenance and Security
Maintenance and security costs are expected to be limited to repairs, special service
calls, the costs of maintaining systems and related expenses.

Cost of Goods
The cost of selling goods in the museum shop will be 60% of the gross revenues. This is
in keeping with figures from the Museum Store Association. The shop will on occasion
be partially staffed by volunteers.

Education
Education costs will include the preparation of materials, outreach activities, payment
to temporary instructors, and related expenses for lecture and film series.

Archives
These costs include limited acquisition of fossil specimens, documents, materials,
restoration costs, and related expenses.

Administrative
This line includes various items such as utilities, any necessary insurance, and other
administrative expenses.